In this episode of the Beginning with the End in Mind Series, we tackle an overview of Marketing, Website Creation and SEO. Yes, believe it or not, many firefighters that own businesses do not go take the extra step of building a website. We’re going to unpack how that mistake can cost you in the long run. Additionally, we’ll cover some other marketing tips that will help you from Day 1. Last, we’ll open the book on Search Engine Optimization. This episode alone will not be enough to cover the topic expansively, as it evolves multiple times each year, but it will get you thinking the right way for sustainable growth.