This week, Bennett is solo and discusses helpful tips, as well as what to do when your business slows down and the phone lines are silent. He covers organization, which in its simplest form is a checklist. No matter what position in your company you hold, a checklist is a simple way to stay organized, and keep yourself accountable to what you have to do. Bennett examines marketing strategy when it comes to SEO or Search Engine Optimization. While this is necessary for everyone in the long game, SEO has a different return on investment in the short run, and he covers when to implement the strategy. Bennett also reminds the Firepreneurs, and business owners, of what their jobs really are, Sales! No matter what stage your business is in, you always have to be selling. Even when your business is slow, there is someone you can call, text, or email to help drum up business, and you can always “hit the pavement”! Please enjoy this short but powerful episode and lace up your boots before they hit the ground in this call to action!