Episode 4: Forming your Company and Protecting your Brand Beginning with the End in Mind Series

Oct 2, 2020

In this episode, Bennett Grove sits down with Brad Stohry, an attorney with Reichel Story Dean LLP. They cover how to legally form your company, what to consider when forming your company, why it is important to form your company and other considerations that will help you in the early stages of getting started. After they break down the different types of company formations, they get into the second piece of the episode which is protecting your brand and company. After you form your company, you have to protect it so the company can protect the people that work for it, and you the owner. They unpack Trademarks, Copyright, Intellectual Property, Licensing, Franchising, etc. They do all this while Beginning with the End in Mind, so that you have the knowledge to continue on in your entrepreneurial journey.

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